skybet-360Leeds United are delighted to announce that it has strengthened its relationship with the SKY organisation through an exciting new partnership with Sky Bet who will become the club's new Official Betting & Gaming Partner from next season.

Sky Bet is one of the country's leading betting and gaming companies, and Leeds United is the first football club to enjoy a direct relationship with the market leading brand.

Under the new agreement Sky Bet will deliver the matchday betting operation and feature heavily across all of the club's digital marketing and broadcast platforms and receive high profile TV branding at the stadium, extensive engagement opportunities with the club's fanbase and advertising across all matchday media and on the club's own LUTV channel. Under the new agreement the West Stand will also see significant branding installed for the Sky Bet brand.

Leeds United Managing Director David Haigh said: "We are delighted to welcome Sky Bet into the Leeds United Commercial Partners programme which continues to grow from strength to strength. The Sky Bet brand is one of the most high profile, fastest growing brands within its sector and we are proud to be the first direct football club partnership with Sky Bet.

"The new partnership also means that all four stands here at Elland Road will be sponsored for the first time ever as we continue to attract high calibre sponsors to the club. It's also great news for the City as two of the major organisations will be working together. We are confident that Leeds United fans will be able to take advantage of some of the great betting odds that Sky Bet will offer."

Richard Flint, managing director at Sky Bet, said: "We're delighted to be partnering with Leeds United as the club's official match-day betting partner for the 2013/14 Championship season.

"In addition to providing in stadium match day betting for fans, our trading team, many of whom are big Leeds United supporters, are really looking forward to working with the club to provide quality betting content for the Leeds United website using their knowledge and passion for the club. They'll also be creating exclusive markets that fans will be unlikely to find with any other betting sites or bookmakers.

"This is the first football club Sky Bet has ever partnered with and it's a fantastic opportunity for two Leeds-based companies to work together to provide fans with up-to-date market options and exclusive promotions. We're excited to work with Leeds United over the coming season to ensure that the offer and service we create for the club's fans continue to develop over time."

For further information regarding Sky Bet please visit their website at www.skybet.com

About Sky

Sky in Yorkshire has grown fourfold since 2006 and now employs over 1,500 people in jobs ranging from IT and marketing to customer service and journalism.

Sky entertains and excites more than 10.6 million homes through the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Living pushes ahead with fresh and innovative entertainment formats; Sky Atlantic is the UK home of HBO and other ground-breaking original commissions, Sky Arts is the UK's only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky Movies is leading the way in High Definition and on-demand.

Sky also works with dozens of other broadcasters on the satellite platform, online and on mobile. Sky is now leading the UK into the age of high definition television with Sky+ HD, has launched Europe's first 3DTV channel, Sky 3D, and is rolling out Sky Anytime+, its internet delivered video on demand service. The company has also been the UK's fastest-growing home communications provider.